Best free SEO tools to improve your website

Search Engine Optimization (SEO) is the long game to drive traffic from search engines to your website. Either from Google, Bing, or Yahoo.

When getting started, it's hard to decide what type of content is suitable. Here are 10 tools to help you choose the suitable type of topic. Also tools for optimizing the content on your site.

Tools for content inspiration

The following tools help you research and choose the type of content that people care about.

1. KWFinder

KWFinder is a tool focusing on keyword research. It has many features that other tools also have. But their user interface is intuitive and easier to use.

The tool extract information from a keyword, with the option to specify the country and language of the keyword. You can also extract keywords from a domain.

2. People Also Ask

People Also Ask is an interesting tool, which shows a list of popular questions people asked when you enter a keyword.

The results from People Also Ask include the target URL, and its popularity (which shows how much people concerned about the question). It also gives similar keywords rated to the one you choose.

Besides using keywords as topics, you can also use a domain or specific URL to see what people asked about that particular URL.

People Also Ask is free to use, without signup required.

3. LSI Graph

LSI Graph is a tool that gives linked keywords to a given keyword. LSI is short for Latent Semantic Indexing. It's a method help search engines use to understand more about a piece of content.

To use LSI Graph, you need to enter a keyword (i.e design), and click Generate. Then, it'll show a long table list of LSI keywords. Each keyword has a trend graph, search volume, cost per click for advertisement, and how competitive to rank.

LSI Graph is free to limited access, up to 9 keywords after signing up. You can upgrade the account to have more access and learn about each keyword's LSV value.

Tools to optimize your website and content

The following tools help you learn more about performance, and analyse SEO quality on your website.

1. Bing Webmaster Tools

Bing Webmaster Tools gives you performance insights of your website on the Bing. It'll show search performance such as clicks, impressions, indexed pages, errors, SEO reports for your site, your competitions, etc.

It also provides tools to help Bing learn more and have control over your website results. Such as submitting your website sitemaps, seeing backlinks, keyword research, etc.

You will need to sign up Bing account. Then add your website to Bing Webmaster Tools to start using their features

2. Google Search Console

Google Search Console helps users improve their website performance on Google.

You can see the number of clicks, impressions, click-through rate, average position, keywords from your website, countries, devices, etc. Besides, their report also shows other SEO attributes such as breadcrumbs, site link search box found on your website, mobile usability, and core web vitals.

You will need to sign up Google Search Console account. Then add your website to it to start using their features.

3. Free Domain SEO Analysis Tool

Free Domain SEO Analysis Tool is a tool developed by Moz. It helps you learn more about SEO on your site with competitive metrics. It shows basic information such as Domain Authority, Linking Root Domains, Ranking Keywords, Spam Score.

Besides, it gives deeper information. Such as top pages, linking domains, estimated clicks by keywords, top ranking keywords, featured snippets, branded keywords, and SEO questions about the website. Those tools are helpful when you need to learn about a target or competition site

Free Domain SEO Analysis Tool is free to use, and without signup required.

4. Ubersuggest

Ubersuggest is more of an all-in-one tool for SEO, developed by Niel Patel. It gives an overview of your domain traffic, such as organic and paid keywords, traffic in the past year.

They also have a tool to help you find topics to write quality content, by discovering popular pages and extracting organic keywords.

Ubersuggest is a free tool, without signing up. Though the free version is only limited to 3 searches, you'll need a premium account for more.

5. Pagespeed Insights

Rather than an SEO tool, Pagespeed Insights is a tool developed by Google. It gives you details about your page performance. Having a high-performance website increases your site quality and more SEO score by search engines.

It gives the Core Web Vitals Assessments. Such as the time it takes to render the first content (First Contentful Paint — FCP), the time it takes to display the content after styles or javascript shifted (Cumulative Layout Shift — CLS), etc.

It also gives you exactly what caused the page-load to delay, and how to improve your page speed. Besides, it'll show accessibility issues need to improve.

Pagespeed Insights is free, without an account required.

6. SEMrush

SEMrush has ~50 tools and serves in 7 categories. Including SEO, local SEO, Advertising, Social Media, Content Marketing, Trends, and Agency Solutions.

The free tier allows you to use many tools. Such as Position Tracking (daily updates on your website position on Google), Site Audit (quality of URLs on your website), Organic Traffic Insights, Link Building Tools, Content Analyzer, Social Media Poster (automate posting on social media), etc.

7. Bulk Google Rank Checker

Bulk Google Rank Checker is a simple tool to check your page's position on Google. The options include Google from different countries, such as Canada, German, French, etc.

All you need to do is (1) choose a Google domain (which represents a country, or .com for global). Then enter the target keyword and your URL (optional). As the result, it'll show the number of results on Google, average ranking, and related results from the selected keywords.

Bulk Google Rank Checker is free without account sign-up required.

The tools mentioned above help you learn more about your website's content. Such as how your site performs on search engines. It also shows how to optimize page quality and content.

Regardless of the section of your business, focusing on SEO can be a good strategy in long term to drive traffic to your website.